Many product companies struggle when they attempt to develop and deploy new services that reach beyond their traditional break-fix business. This two-day seminar will focus on strategies and tactics a product company can use to successfully develop and deploy a viable service strategy. SAMPLE AGENDA Content Highlights Developing a Services Strategy Understanding the nine critical variables of a service strategy Assessing the charter for the service organization Developing a viable business model to fit your organization Understanding the four distinct phases of growing a professional service organization Industry review of how other product companies have built service capabilities Financial Implications Evaluating different financial models to fit your organization Understanding factors for determining pricing Understanding metrics to evaluate the service organization Professional Services Organization Review of the five critical functions of the PS organization Key interfaces for PS in a product company Examining the processes that are critical for the success of services Understanding two critical processes:  Customer Engagement Workflow and Service Development Lifecycle Go-To-Market Strategy Positioning services within a product portfolio Developing an effective go-to-market strategy Anticipating and overcoming challenges Developing and assessing channels for marketing the solution portfolio Growing the Professional Service Organization Building, managing and scaling a service portfolio. Evaluation the organization to determine appropriate skill sets Scaling the organization Reviewing tactics to identify, evaluate and enable partners Understand professional service metrics Key Benefits For a product company to successfully build a professional service organization, three critical challenges must be met: The service strategy being pursued must be viable. The structure of the company must be modified to support a professional services business The product-centric culture must be influenced to value services. This seminar will present new frameworks that are critical in helping a management team overcome all three challenges. Key benefits include: Identification of the specific issues facing professional service organizations when they are part of a product company. Introduction of unique frameworks to analyze and assess a service strategy. Review of recently published literature focused on professional services management. Insight and best practices from the industry. Target Audience: This seminar is designed for the senior managers responsible for building the services portfolio of the company. Typical participants include: Executive staff of a product company:  CEO COO VP of Sales  VP of Marketing  VP of Engineering Senior Services Management Staff: VP of Services VP of Professional Services Director of Services Consulting Sales Director More Information To discuss this workshop, please call: 614-899-9427 or email workshops@thomaslah.com.