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Building Professional Services









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Current Issues Faced by Product Companies:

  • Under immense pressure from customers to provide business solutions, not technology components.
  • Required to identify new revenue opportunities.
  • Working to offset decreased product margins.
  • Fighting system integrators for account control.

Common Response

  • Offer more services!
  • Critical Support Services
  • Education Services
  • Managed Services
  • Professional Services

Common Consequences

  • Product companies are experiencing 10%-15% gross margins on professional services offerings.
  • Product companies are operating their PS business unit at break even or a loss.
  • Internal friction caused by PS offsets benefits like account control and product pull through.
  • Management is unclear why the PS unit is not meeting business objectives

Table of Contents
  Viewpoint Overarching Frameworks Supporting Frameworks Chapter
STRATEGIC LEVEL 100,000 ft

Product-Services Wheel

4 Qualifying Questions

10 Key Parameters for the PS Business

 

Introduction

Ch 1: Mapping the Voyage

Ch 2: Setting the Parameters

Ch 12: Four Phases of Building PS

Afterword: Summary of Key Concepts

TACTICAL LEVEL 50,000 ft

Profitability Triangle

PS Organizational Model

Customer Engagement Model

Project Delivery Model

Solution Development Model

Go To Market Framework

Operational Infrastructure Framework

Aligning Core Competencies

Aligning Skills

Ch 3: Levers for Profitability

Ch 4: Organizational Overview

Ch 5: Selling

Ch 6: Delivering

Ch 7: Productizing

Ch 8: Promoting

Ch 9: Operational Infrastructure

Ch 10: Putting it All Together

Ch 13: Unique Issues

OPERATIONAL LEVEL Ground Level Customer Engagement Model Customer Engagement Workflow

Ch 11: Customer Engagement Workflow

Appendix: Solution Portfolio Management

Appendix: Key Financial Models

Appendix: Quarterly PS Business Review Process

Appendix: Customer Check List

Appendix: Sample Project Review

Appendix: Customer Request & Qualification Form

Appendix: Glossary of PS Terms






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